Tools for Communicators – Learn About and Use Color Effectively

Do you know the science behind color? Did you know that certain colors have certain effects on the human brain? Did you know that there are lots of free resources for color education, inspiration and usage?

You will become a more effective communicator when you know how to properly put color to use. Check out the following links, and let me know what resources you have to share!

By the way, my favorite color is RED. What’s yours? – Angela

Education:

PANTONE – If you don’t know this word, I highly recommend you take a graphic design course pronto! (Or watch Karen excitedly explain.) Follow these color experts on social media for the latest color news: Facebook / Twitter / Pinterest / Instagram

Graphic Design Tutorial: Basic colour palettes (Video) – Graphic designer Shawn Berry gives a crash course on the color wheel, RGB, CMYK, and how to work with color in 11:40 minutes

The Effect of Color (Video) – PBS Digital Studios gives you the scoop on color theory in 7:29 minutes

DOs and DON’T of Colour” – Summary of color temperatures, psychology, undertones, and use

I firmly believe in keeping reference tools nearby, and utilizing them often. My desk at work is stocked with magazines for inspiration, and my bulletin board has two posters about color:

  1. Color Wheel & Quick Reference – Similar to this one
  2. Color Psychology Chart

Inspiration:

ColourLovers – Color palettes….tons of ’em

ColorLovers

The Day’s Color – Originally a daily site, but great archive of inspiring color schemes

TheDaysColor

Colorgorize the Web – Get color inspiration from this curated collection of website designs, categorized by color

Colorgorize

Creation:

Colourco.de – Interactive color scheme creator

colourcode

 Kuler – Color scheme designer by Adobe

Kuler

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