This past weekend, I had the pleasure of discussing new media, recent news, and marketing with Southern Cross New Media Project – friends from Australia and New Zealand. We had a lovely time, and we look forward to scheduling some more conversations especially around the place of marketing thought in Catholic media.
For our Marshall McLuhan Monday, I thought I’d share a clip from McLuhan’s 1977 appearance in Australia. Does what he say here contradict what my Aussie & Kiwi friends and I said? Let me know what you think: Do sponsored programs pay more attention to their audience than non-commercial ones?