Commercial media v. non-commercial [MMcLuhan Monday]

This past weekend, I had the pleasure of discussing new media, recent news, and marketing with Southern Cross New Media Project – friends from Australia and New Zealand. We had a lovely time, and we look forward to scheduling some more conversations especially around the place of marketing thought in Catholic media.

For our Marshall McLuhan Monday, I thought I’d share a clip from McLuhan’s 1977 appearance in Australia. Does what he say here contradict what my Aussie & Kiwi friends and I said? Let me know what you think: Do sponsored programs pay more attention to their audience than non-commercial ones?


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