I’ve already introduced you to the delightful Friar Alessandro, first-ever Franciscan to sign a major-label recording contract. Decca Records has delightfully engaged new media to promote Friar Alessandro’s music.
Besides the usual Facebook, Twitter and YouTube, they’ve experimented with a relatively new app called ThingLink. Through this free service, after uploading an image, users can easily create interactive ‘hot spots’ on the image linking to hosted media content. For instance, YouTube videos can be watched directly from the image, and Facebook pages can be ‘liked’ from the image. The interactive images are available to embed onto a website. (Web geeks: Think of ThingLink as an easy way for anyone to make a glorified image map.)
Check out Decca Records’ interactive ThingLink map of Assisi. It includes 360 degree panoramas of local sites, exclusive downloads, songs, and awesome videos of Friar Alessandro giving personal explanations of special places in Assisi.
One of my favorites is this video, answering the question: Why did St. Francis so love to hide in caves?
I’m excited about Friar Alessandro’s singing career; Universal Music may have indadvertedly created New Evangelization opportunities when they signed this young man. He’s been joyfully sharing his vocation story, and the Good News, with new ardor and via new expressions like these new media clips – across the world, in major media outlets. Inspiring!