McLuhan believed that electric media cause a certain identity loss among users. Thus, he said, when electric media debuted, nostalgia came alive in a never-before-seen way. (For hairstyles, ways of speaking, dressing, being entertained, etc.) We’ll touch on this idea – and its significance for Catholic communicators – during Peter and Paul Ministries’ Apostles in New Media Mini-Conference, August 23.
On that note, McLuhan said:
Most people are alive in an earlier time, but you must be alive in our own time. The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness. McLuhan, M. (1964) Understanding Media: The Extensions of Man. London: Routledge & Kegan Paul.
Can you see what McLuhan sees?